Privacy Policy
Last Updated: January 2026
Big Joke Book ("we," "us," "our," or "Company") operates the bigjokebook.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, sign up for newsletters, or contact us, we may collect your name, email address, and other information you provide.
- Automated Information: When you visit our website, we automatically collect technical data including your IP address, browser type, operating system, pages visited, and the time and duration of your visits.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and gather usage data (see Cookie Policy section below).
- Affiliate Tracking Data: We use tracking pixels, cookies, and identifiers to monitor affiliate referrals and casino sign-ups for commission purposes.
How We Use Information
We use the information we collect for the following purposes:
- To analyse website performance, user behaviour, and traffic patterns through analytics platforms.
- To track affiliate referrals and calculate commissions from casino partners.
- To improve, maintain, and enhance our website's functionality and user experience.
- To send you marketing communications, newsletters, and promotional updates (with your consent).
- To comply with legal obligations and enforce our Terms of Service.
- To detect, prevent, and address fraud, security, or technical issues.
Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Required for basic website functionality, security, and navigation.
- Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to identify and track referrals to casino partners for commission purposes.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect website functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
Our website contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing the privacy policies of any casino or external website before providing personal information or engaging in gambling activities.
Disclaimer: We do not control, endorse, or assume liability for third-party content, data practices, or compliance with applicable laws. Your use of third-party websites is at your own risk.
Your Rights
Under UK and European data protection law (including UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request that we correct inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Object: You may object to certain processing, including direct marketing.
- Right to Withdraw Consent: You may withdraw consent for marketing communications at any time.
If you are located in the United States, certain privacy rights may apply under the California Consumer Privacy Act (CCPA) and similar state laws. For US residents, you have the right to know, delete, and opt-out of the sale of personal information.
To exercise any of these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Specific retention periods include:
- Email subscribers: Data retained until you unsubscribe or request deletion.
- Affiliate tracking data: Retained for 90 days to 2 years depending on affiliate partner agreements and commission settlement requirements.
- Analytics data: Typically retained for 26 months (Google Analytics default).
- Server logs and IP data: Retained for up to 12 months for security and technical support purposes.
Once retention periods expire, we will securely delete or anonymise your data. If you request deletion, we will remove your data within 30 days, subject to legal hold requirements.
Contact Us
If you have questions, concerns, or wish to exercise your data protection rights, please contact us at:
Email: privacy@bigjokebook.co.uk
Website: bigjokebook.co.uk
If you are not satisfied with our response or believe we have violated your rights under UK GDPR, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This Privacy Policy may be updated periodically. We will notify you of significant changes by posting the updated policy on this page with an updated "Last Updated" date.